Where Brands Meet the Spotlight
Vie Fashion Week has evolved into a powerful launchpad for premium products and visionary brands. Beyond runway showcases, VFW offers an elite platform where sponsors, designers, and partners unveil their latest creations to a highly curated audience of fashion leaders, media, buyers, influencers, and industry decision-makers.
Across previous seasons, Vie Fashion Week has successfully hosted the launch of luxury perfumes, haute couture collections, premium fashion brands, footwear, handbags, accessories, jewellery, artisanal chocolates, travel experiences, and exclusive lifestyle offerings. Each product launch is strategically positioned to command attention, tell a compelling brand story, and create lasting market impact.
- Luxury Perfumes
- Haute Couture Collection
- Premium Fashion Brands
- Chocolotes
- Footwear
- Handbags
- Diamonds & Jewellers
- Fashion Accessories
A Strategic Platform for High-End Brand Introductions
At Vie Fashion Week, product launches are thoughtfully curated to align with the elegance and prestige of the event. Whether it is a debut collection, a market entry, or a seasonal reveal, each launch is designed to maximize visibility and engagement within a luxury-focused environment.
Vie Fashion Week provides brands with more than just visibility—it delivers context. Product launches are seamlessly integrated into fashion shows, networking sessions, and curated brand moments, ensuring products are experienced rather than simply displayed.
With strong media presence, influencer engagement, and an audience that appreciates luxury and innovation, VFW transforms product launches into memorable experiences that extend beyond the event—driving awareness, credibility, and long-term brand value.